Do you feel like your social media presence is stagnating? If you’re not seeing the growth you hoped for with your business or brand, it’s probably because you aren’t using social media in the best way to foster that kind of growth. That being said, there are ways to increase engagement on social media so that people take notice of your business and want to follow you more regularly. Social media has grown beyond a place where people share what they had for lunch. It’s a booming space for businesses to grow their audiences, drive traffic to their sites, and bring new customers in the door. But if your social media presence isn’t growing as much as you think it could be, here are some steps you can take to increase engagement so that more people want to follow you.
If you want a social media strategy that drives engagement, you first have to make sure that your strategy is up-to-date, realistic, and has a strong foundation. Once you have a social media strategy that is relevant and will work for your business, you can then focus on putting it into action. A good social media strategy will help you decide what types of posts you should publish, when you should publish them, and how often you should be publishing them. It will also help you decide what tone and language you should be using when posting. A strong social media strategy is vital when it comes to increasing engagement. For example, you may want to try posting on a combination of both your blog and social media accounts, rather than just posting to your blog. By posting on both your blog and social media account(s), you increase the chances that more people will see your content.
By building a community around your brand, you can foster engagement, which will lead to more followers. A community can take many different forms, from a forum on your website to a pinned comment on a social media account. When you’re building a community, you want to think about how you can make that space inclusive for as many people as possible, while also meeting your own business goals. You can do this by regularly posting topics that are relevant to your industry and would be interesting to your target audience, or hosting polls where people can vote on what they’re interested in hearing more about. Another way to grow a community is by regularly hosting live discussions, either in-person or online. Hosting live discussions will give you the chance to interact with your followers, ask them questions, and get to know them better. Hosting live discussions can help you build a community around your brand, foster engagement, and get to know your followers better.
Contests and events can help you increase engagement on your social media accounts, as well as get more people to follow you and interact with your posts. To plan a successful contest or event, it’s important to put some strategy behind it. First, think about what your goal is for holding the event or contest; why are you doing it? Then, decide who you want to be involved and make sure that they know how to get involved. Make sure that you have a clear way for people to participate and that they know how they can win. You don’t want to leave people confused about what they should be doing or if they’ve even entered at all. For example, you can host a video contest where you ask people to submit videos describing how they use your product or service. You can then use that video content to create new posts, such as Instagram stories or Facebook video ads. Or, you can use that video content to create a blog post, and ask people to leave comments about their experience.
The majority of people consume content through videos, which is why more and more businesses are using video content to reach their audiences. Video content is effective for a number of reasons. First, it’s quick to consume, which means that people are more likely to sit through an entire video than read an entire blog post. Video also allows you to visually explain your products or services, which people usually find more engaging than reading about them. Beyond just publishing videos, you also want to make sure that you’re repurposing your video content. You can repurpose your video content in a couple of ways. First, you can take short clips from your videos and turn them into Instagram stories. Or, you can take long-form video content, cut it up into smaller segments, and turn them into videos that you can then post on your social media accounts. You can also turn your video content into blog posts, so that more people can consume your content.
You can’t expect to see growth in your social media following if you aren’t posting engaging content. To increase engagement on social media, you need to make sure that your strategy is up-to-date, you’re building a community around your brand, holding contests and events, and incorporating video content into your posts.